Bringing Christ to the World and the World to Christ!
- Radio has REACH....radio is a top medium for adults of all ages , reaching 93% of adults over eighteen.
- Radio is RELEVANT...radio is one of the best ways to target specific segments and demographics. Whether it is targeting younger consumers on Top 40, or Baby Boomers on Classic Hits, radio provides many options in terms of choosing where, when and how to market to an audience. Radio reaches Millennials too, 92% a week!
- Radio is TRUSTWORTHY... People build a special bond with their favorite radio stations, formats and personalities over time. People trust stations and personalities they've bonded with over the years. On average, for every five hours of content people consume, one hour is radio.
- Radio is EFFECTIVE...Radio is still one of the most inexpensive means of getting the message out. Compared to internet, television and other forms of public communication, radio is a very cost effective way to share the Gospel to untold millions.
- Radio is WORLDWIDE....Radio breaks through all barriers, iron curtains, political parties, laws and walls that prohibit people from entering countries.